Veloce Media Group, a multi-pillared gaming and sports media group based in London, is launching its utility and governance token, VEXT, exclusively on ByBit, a top three global crypto exchange, on September 4, 2023. The token will empower holders to become part of the Veloce ecosystem, which will have substantial influence over decentralized assets within the Veloce Media Group, encompassing its multiple gaming and real-world teams, creators, leagues and content.Veloce has collaborated with Polygon Labs, an international software development company building Ethereum scaling architecture, to facilitate swift, cost-effective and secure transactions across the Polygon protocols. Rupert Svendsen-Cook, CEO of Veloce Media Group, and Mike Blank, COO of Polygon Labs, will be on stage at Korea Blockchain Week to talk about the VEXT integration with Polygon on September 4.VEXT’s launch brings an evolving user experience with voting and proposal features, six gamified staking pools and integrated games. It will also evolve the platform to offer product and merchandise privileges and token holder event access with interoperability across all features.Rupert Svendsen-Cook, CEO of Veloce Media Group, said, “To build the first decentralized global sporting group and ultimately evolve our entire ecosystem into Web 3.0, we needed the ultimate blockchain architecture – the Polygon blockchain is exactly that. Leveraging the Polygon protocols, combined with our incredibly engaged community and utility, will be a formidable combination for the industry.”Aishwary Gupta, head of payments and fintech at Polygon Labs, said, “We are thrilled by Veloce’s decision to harness the power of the Polygon blockchain for their visionary Web 3.0 project. Their ambition for the future of sports and gaming is truly inspiring. As Veloce continues to be a pioneer, we eagerly anticipate the seamless integration of their well-established Web 2.0 community into the thriving Polygon ecosystem.”Veloce Media Group, founded in 2018, is a multi-pillared gaming and sports media group operating across some of the most innovative, fast-growing and future-focused sectors in the UK. It comprises the industry-leading gaming and racing platform, Veloce Esports, and race-winning outfit, Veloce Racing, currently competing in the renowned Extreme E championship. As the world’s largest digital racing media network, Veloce has so far attracted over 35 million subscribers and nearly one billion monthly views with a focus on esports, gaming, purpose-driven motorsport and Web 3.0. Veloce is partnered with a number of high-profile teams from across the globe, running multiple gaming and esports team operations including Mercedes AMG, Ferrari, McLaren and Yas Heat. Well-established JV sub-brands, including Lando Norris’ gaming and lifestyle brand Quadrant, make up another key aspect of Veloce’s vast global network.

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Information	Details
Geography	Europe
Countries	🇬🇧 🇮🇳
Sentiment	positive
Relevance Score	8
People	Rupert Svendsen-Cook, Lando Norris, Mike Blank, Aishwary Gupta
Companies	Veloce Racing, Polygon Labs, Veloce Media Group, ByBit, Veloce Esports
Currencies	Ethereum, Veloce, Bitcoin, MyBit
Securities	None