United States supermarket chain Trader Joe’s has filed a complaint against decentralized exchange Trader Joe, accusing it of federal trademark infringement and dilution. The lawsuit claims that Trader Joe and its co-founder Cheng Chieh Liu used the supermarket’s ideas and narrative for one of the platform’s fictional characters, as well as a similar name and branding. Trader Joe’s lawyers argue that the exchange’s use of the name and branding is confusingly similar and infringes on their trademark. They also claim that Trader Joe’s sent cease-and-desist letters to the exchange, but it continued to use the name and capitalize on the supermarket’s brand recognition. Legal experts believe that Trader Joe’s has a strong case due to its recognizable brand and may be able to obtain an injunction against the exchange. The lawsuit highlights the occasional trademark infringement disputes between crypto firms and companies in other sectors. In a similar case, fast food chain Jack in the Box sued crypto exchange FTX US over alleged similarities between their mascots. Trader Joe’s, established in 1967, has over 500 locations in the US, while Trader Joe is a popular decentralized exchange in the crypto space.

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Information	Details
Geography	North America
Countries	🇺🇸
Sentiment	negative
Relevance Score	1
People	Cheng Chieh Liu
Companies	CoinMarketCap, U.S. District Court for the Central District of California, Telegram, LinkedIn, United States, Trader Joe, Cheng Chieh Liu, Trader Joe’s, Github, Reddit, Discord
Currencies	None
Securities	None