The Blockchain Expo in Amsterdam has highlighted the potential of the cryptocurrency ecosystem in Europe, with prominent speakers discussing the importance of progressive regulation and the use of blockchain technology to power innovative products and solutions. Regulatory matters remain a key focus, with the European Union’s Markets in Crypto-Assets (MiCA) regulation seen as a positive step to guide the growth of the sector while protecting users.Coinbase institutional sales co-head James Morek and Zodia Markets co-founder Nick Philpott discussed the US regulatory landscape, which has been clouded by the Securities and Exchange Commission’s enforcement actions against key industry players. Morek highlighted the establishment of clear regulatory parameters across the EU and in the UK which have helped crypto-related firms continue to do business.Tokenization is also a drawcard for institutions, with Dutch bank ABN AMRO recently issuing a digital green bond that made use of Polygon’s layer-2 Ethereum scaling technology to raise 5 million euros. Martijn Siebrand, ABN AMRO’s digital assets ecosystem manager, said that blockchain technology is proving to be a useful tool for banks to better serve capital markets.Nonfungible tokens (NFTs) also remain valuable for institutions, with luxury brands such as Breitling and Louis Vuitton using them to provide digital twins of items that also prove their provenance. Mainstream brands like Adidas and Nike are also exploring NFTs, with Mastercard offering customizable NFT-styled crypto debit cards that allow users to show off their digital assets in the physical world.

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Information	Details
Geography	Europe
Countries	🇳🇱 🇺🇸 🇬🇧 🇦🇪
Sentiment	neutral
Relevance Score	9
People	Nick Philpott, Bored Ape, Animoca Brands, Mia Van, Martijn Siebrand, James Morek
Companies	Zodia Markets, Coinbase, Adidas, ABN AMRO, Nike, Breitling, Bored Ape, Animoca Brands, Mastercard, Hi, Chainalysis, Markets in Crypto-Assets (MiCA), Louis Vuitton
Currencies	None
Securities	None