VanEck has released two TV commercials to promote its upcoming Ethereum Strategy ETF, tickered EFUT, which is expected to be listed on the Chicago Board Options Exchange and managed by Greg Krezner. Bloomberg ETF analysts Eric Balchunas and James Seyffart believe the ads could mean the ETF is launching sooner than expected, with Seyffart expecting it to launch on Monday. The first ad is a 15-second video featuring five actors with alien-sounding music in the background. The second ad is a 30-second spot suggesting that a “shift” is coming soon and that Ethereum’s gravitational pull “will draw everyone in.” Balchunas expects more marketing efforts from ETF issuers as ETFs get approved. Valkyrie will soon begin offering exposure to Ether through its existing Bitcoin Strategy ETF, making it one of the first firms to do so. There are 15 Ether futures ETFs from nine issuers vying to launch.

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Information	Details
Geography	North America
Countries
Sentiment	neutral
Relevance Score	10
People	Eric Balchunas, Valkyrie, X, Greg Krezner, James Seyffart
Companies	Chicago Board Options Exchange, Invesco, VanEck, BlackRock, Bitwise, Valkyrie, SEC
Currencies	Hodl Finance, fork off, Bitcoin, Ethereum
Securities	None